
Berkeley Media Training
" Don’t hate the media, become the media."
Jello Biafra

Thank you very much for a very entertaining session yesterday. We were genuinely surprised at how quickly the time went by. I have been on media training sessions before and I wanted to say that yours was in a different league altogether. You have given me a really good insight to what journalists look for in a story and I'm sure this will help shape our public relations strategy in the future.
Mike Goedeker
Altiris
In the past seven years that we have been using you for all of our media training needs, I have seen many of our executives mature into confident media ambassadors for our company. I always get very positive feedback from the delegates which demonstrates that you add value by understanding our business needs first and foremost.
Louise Cheung
Marketing Communications Manager
Ricoh
I am delighted to report that our recent media training session at your offices went down extremely well with our team. We all came away with a much better understanding as to how we can get our messaging across in media interviews. Watching the video playback was especially useful as it gave us a better appreciation of how we can improve in the future. I look forward to putting these techniques into action!
Geoffrey Webster
CEO
FAST
I have to say your media training was very different to what I expected. I liked the way that it was tuned to our corporate messaging because it had a lot of relevance to our business. I know I can speak on the behalf of others around the table that the day was good fun, informative and gave really useful insight to the media.
Liz Maloney
Managing Director
Hummingbird.
The difficult bit is getting our corporate messaging into the media interview without it sounding as if we are selling something. The techniques used in our workshop have proved to be very useful in that we can now articulate ourselves in a much more interesting way. I have already had a media interview since our session and it worked! My only regret is that we didn't get to you earlier. Once again thank you.
Robin Kent
Director – European Operations
Adax